Alpha III® Launch Set

(52 customer reviews)

Alpha III® Launch Set

(52 customer reviews)

The Alpha III was the first rocket in the Beginner level series. With easy-to-assemble parts, you’ll be ready for liftoff in an hour.



Availability: In stock

For This Rocket


What you need to launch

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Join the hundreds of thousands of people who got their start in model rockets with this classic! The first rocket in the Beginner level series, the high-flying Alpha III was designed with beginners in mind.

The black body tube, fluorescent orange nose cone and one piece fin unit is easy-to-assemble and fun to fly! With nothing needed more than everyday household supplies and some glue, you’ll be ready for liftoff in an hour. Using Estes standard model rocket engines (sold separately), watch as the Alpha III soars to 1150 feet high. Once the rocket reaches its peak altitude, it will gently return to earth on its brightly colored, matching orange 12 inch parachute. Whether you’re a first time rocketeer or a long time flyer, the Alpha III is a true classic that should be in everyones’ collection.

LAUNCH SYSTEM includes Estes Porta-Pad II Launch Pad and Electron Beam Launch Controller.

WHAT YOU NEED TO BUILD: Scissors, pencil, ruler, fine sandpaper, carpenter’s glue and hobby knife. (Tools, construction and finishing supplies not included.)

WHAT YOU NEED TO LAUNCH (sold separately): Estes model rocket engines, starters and recovery wadding. Four 1.5V high quality AA alkaline batteries are also required for launch controller (not included).

Projected Max Altitude

1150 ft. (351 m)

Recovery System

12 in. (30.5 cm) Parachute


12.1 in. (30.7 cm)


0.98 in. (25 mm)

Estimated Weight

1.2 oz. (34 g)

Estimated Assembly Time

1 Hour (painting and glue drying time not included)

Fin Materials


Decal Type


Launch System

Includes Porta-Pad II and Electron Beam Launch Controller

Launch Rod Size


Age Recommendation

Estes model rocketry is recommended for boys and girls ages 10+ with adult supervision for those under 12, and rocketeers of all ages.

52 reviews for Alpha III® Launch Set

  1. Todd

    Great rocket

    This is a very great rocket, and can fly very high.

  2. Kruegon

    Best Starter Set

    The Alpha is THE Estes rocket. I’ve seen this one republished over and over. It’s been featured in newsletters. Made from almost the very beginning of Estes production. The Alpha III is the next step. An E2X version of this true classic. If you’re looking to get started with your first rocket, this is the set for you. Comes with everything you need to get started. Add motors and batteries and you can be flying within hours. I can’t think of a better start for any novice rocketeer. I’ve owned this set for years and it’s still in use. And will keep being flown as long as the rocket continues to survive.

  3. Robert

    Great kit for anyone

    My mom bought this kit for me from our local hobby shop for Christmas 1972. I remember begging my Dad to take me and my brothers to the local forest preserve just SE of O’hare airport. It as January and the wind was howling out of the SW. My dad warned me about the wind but I launched straight vertical and then ran after and watched as the wind took my ALPHA 3 away never to be seen by me again. Great Kit. I’m 56 years old and still have the original box the kit came in. I might just have to get me another one. Thanks mom and thanks ESTES.

  4. DAB

    Nose and Thumbs Up

    The Alpha III was the first Estes rocket I bought for my son then in first grade to assemble with me and fly. It is a joy! It was priced well with the launch kit, purchased from our local hobby store. Structurally, it is strong, flies high, can take a hard landing, and be able to fly again. We flew this baby with C engines a couple of times, only to lose it in the sun and in a vast field. That field has been excavated since then and a few dozen townhomes are in its place. We now put our name, telephone and email on a label on our rocket bodies in case we lose them and a good Samaritan happens to find them. Estes should provide peel & stick ID labels in their kits.

  5. Carey

    A great value

    after several years we still use the pad and controller. The rocket has been rebuilt several times but still gets flown, too. You won’t be disappointed.

  6. Dalton

    it is a great rocket for everybody

    it is so easy to build really great gift

  7. trevor (verified owner)

    best start ever

    this kit was the first rocket I ever bought and built. I got the kit at toys-r-us in our town when I was 11. I remember agonizing over the fins not being perfectly aligned like the picture but they proved true flight after flight. This was when Cox still sold the .049 black widow and control line planes.

    I had the rocket dart into the ground a few time where only the plastic fins were visible. dug it out, brushed it off and reloaded it for another flight. the rocket is solid and a very good first time flier.

  8. Ben


    A great first kit for starters. Very fun and a high flying rocket. me and my grandpa both started with this kit. Great rocket

  9. Ethan


    This is a cheap rocket, but it flies very high! It went so high, I lost it on my first launch. It flies surprisingly well for an E2X rocket!

  10. Space Dreams

    Time tested classic reliable

    I launched these many many times as a kid about ten or twelve years of age. I am now 52. It is great to see Estes still around making products that you can enjoy hands on. Probably the best starter rocket invented. Was always reliable. Launchers are much improved over the years. There is nothing like seeing a kid’s disbelief when first trying a C6 engine after just using A8-3’s. The 1/2A6-2 is really only good for smaller launch areas.

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