About Us

Our Vision

 To be the best model rocket company on the planet…

Our Mission

 To work relentlessly to create exceptional customer experiences. Everything we do is designed to ignite passion for creativity, exploration, and innovation.

Our Values

Our Safety Record – 60 years and over 500 million launches!

Our Uniqueness – In a growing digital world, little compares to the experience of building and launching a model rocket.

Our Desire to Teach – We recognize the value of model rocketry as an educational tool.

Our Employees – Many of our employees have been on this journey with us for decades!

Our History

Estes Industries was founded in 1958 in Denver, Colorado. Vern Estes developed a machine that mass-produced solid propellant model rocket engines.

This invention gave people a consistent and reliable way to launch model rockets. Later, the company branched out into the mass production of balsa nose cones and adapters for model rockets. Estes® began selling model rockets by mail in 1960.

The company was moved in 1961 to a 77-acre tract of land on the outskirts of Penrose, Colorado. Rapid growth followed and soon Penrose became known as the “Model Rocket Capital of the World”. Estes Industries has grown to be the leading manufacturer of model rocket kits, engines and accessories in the world.

As of April 2018 we have new owners and are once again a family owned business. The Langford Family are longtime model rocket enthusiasts and bring an exciting era of new ideas and management to our company.

Meet our team

Creativity, Exploration, and Innovation are at the heart of everything we do

Our advantages


500 million successful launches in the books and counting! We are proud to be industry leaders since 1958.


Everything we design, build and launch is designed to ignite passion for creativity, exploration, and innovation.

Customer Service

Our customers mean everything to us. We will do anything and everything to ensure your launch is a success!


Every product we sell is rigorously tested according to state and federal regulations. Rest easy knowing Estes has you covered.