Estes designer John Boren approached the Design2Fly Challenge with a goal of creating something completely different. Rather than using only the parts inside the kit, John turned the packaging itself into a central part of his design.
The result is a square-profile spacecraft with detailed exterior panels, a distinctive window, and an uncommon rear-ejection recovery system. We asked John to share the inspiration, planning, and creative decisions behind his original Design2Fly Builder Kit creation.
What inspired the concept for your rocket, and how did that initial idea evolve as you began building?
I knew I wanted to use the actual box that the parts came in for much of the outer shape of the model, since I wanted something completely different.
I also wanted a model that wasn’t round, so I searched the web for spaceships that had a square profile and a cool feature. I settled on this design because I loved the nose of the spacecraft and the shape of its window.
How did the parts included in the Design2Fly Kit influence the shape, features, or overall direction of your design?
Since I used the actual box for the outer shape of the model, most of the parts would be used inside the model for items such as the engine mount and the stuffer tube running up the center of the model.
I did, however, use most of the printed material included, such as the printed fin template, shock cord mount, and pages from the booklet, for all of my exterior panel details and the engine mount system.
Did any of the parts spark an unexpected idea or lead you in a direction you had not originally planned?
The design of my model didn’t lead to any unexpected ideas based on the parts that were contained in the box. Before building the model, I pretty much knew what each item in the box was going to be used for, except for the parachute recovery system.
For this, I was forced to braid together the shroud lines of a parachute to create the attachment line for the shock cord between the model and the rear-ejection recovery system.
Which detail or design choice are you most proud of, and what makes it special to you?
I can’t really say I am most proud of this choice, but the rear-ejection recovery system is seldom used by modelers. I felt it would make the model easier to build since I didn’t have to create a removable nose section.
It’s also just cool, and I haven’t built one in over 15 years.
What advice would you give someone opening a Design2Fly Kit and creating a custom rocket for the first time?
I would think ahead and determine what your actual goal is.
Do you want to create as many different models as possible from the included parts? Is it more important to create something very different from what you’ve done in the past, while the number of models you can create isn’t really that important to you? Or are you simply happy to have a nice selection of parts at your disposal for whatever modeling needs arise in the future?
From Packaging to Spacecraft
Explore the gallery below for a closer look at how John transformed the Design2Fly packaging and included materials into a completely original spacecraft, from its internal structure and exterior panel details to its rear-ejection recovery system.
Follow John’s build from the first structural components to the finished square-profile spacecraft.
What Will You Create?
The Design2Fly Builder Kit gives you an assortment of rocket parts and the freedom to decide how they will be used. Take inspiration from John’s unconventional approach, look beyond the expected, and create something entirely your own.
The Design2Fly Challenge
Build It. Share It. Enter to Win $100.
Now it’s your turn to see where your imagination can take the Design2Fly Kit. Create an original rocket, share your finished build on social media, tag Estes Rockets, and include #Design2FlyChallenge for a chance to featured on Estes Rockets social media, and one standout build will earn its creator a $100 Estes Rockets gift card.
Create Your Rocket
Use the assortment of parts in the Design2Fly Kit to build a custom rocket that is entirely your own.
Share Your Creation
Post a photo or video of the finished rocket on Instagram, Facebook, or X. A parent or legal guardian may submit a creation made by a younger builder using the adult’s eligible social media account.
Tag Estes Rockets
Tag Estes Rockets and add #Design2FlyChallenge to show us what you built and enter for your chance to win.
After the submission period closes, qualifying builds will be reviewed by a panel of Estes judges based on creativity, originality, inventive use of Design2Fly components, and overall presentation. Select creations may be featured by Estes Rockets, and the highest-rated entry will receive a $100 Estes Rockets gift card.
No purchase necessary. Open to legal residents of the 50 United States and the District of Columbia, age 18 or older. Parents or legal guardians may submit creations made by their children. Limit one entry per entrant. Entries close August 31, 2026, at 11:59 p.m. MDT. One winner will be selected based on the judging criteria in the Official Rules and will receive a $100 Estes Rockets gift card. Select submissions may be featured by Estes Rockets. Void where prohibited. Not sponsored, endorsed, administered by, or associated with Instagram, Facebook, Meta, or X.


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